Ikea: The Tree Hunter
Ikea, founded in 1943 in Sweden, has become a global favorite. It revolutionized home furnishing with innovations like kit furniture, mail order, and self-service stores. However, its growth has environmental costs, as the company consumes 20 million cubic meters (over 700 million cubic feet) of wood annually, around 1 percent of the world's wood reserves, to meet demand for low-cost products.
Ikea, founded in 1943 in Sweden, has become a global favorite. It revolutionized home furnishing with innovations like kit furniture, mail order, and self-service stores. However, its growth has environmental costs, as the company consumes 20 million cubic meters (over 700 million cubic feet) of wood annually, around 1 percent of the world's wood reserves, to meet demand for low-cost products.
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