Inside IKEA
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world? In this three-part series, Inside Ikea explores the world of IKEA, from the design studios to factories and stores, for the very first time.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world? In this three-part series, Inside Ikea explores the world of IKEA, from the design studios to factories and stores, for the very first time.