The notoriously secretive, family-owned superbrand LEGO opens its doors in the Christmas holiday spirit. The program goes behind-the-scenes to see how staff gear up for the festive period with supersized Christmas builds, multiple product launches, and robust marketing campaigns designed to ensure that the company maintains its dominance in a highly-competitive toy marketplace. Kids will love it!

The notoriously secretive, family-owned superbrand LEGO opens its doors in the Christmas holiday spirit. The program goes behind-the-scenes to see how staff gear up for the festive period with supersized Christmas builds, multiple product launches, and robust marketing campaigns designed to ensure that the company maintains its dominance in a highly-competitive toy marketplace. Kids will love it!